Resilient Manufacturing Sales and Marketing Strategies

Resilient Manufacturing Sales and Marketing Strategies

Manufacturers struggle to maintain profit margins amidst increasing labor costs and volatile materials markets. Meanwhile, supply chain disruptions force companies to overstock raw materials with increased carrying costs that erode margins.

Notoriously slow to adopt modern technologies, manufacturing executives must innovate to grow, especially in printing and publishing, non-metallic minerals, fabricated metals, and automotive industries, where gross profit has decreased substantially in the past five years.

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